The new Getinge logo – inspired by the star of life
The new Getinge brand has now seen the light of day. Charged with our Passion for life, it is designed to show who we are and what we stand for.
To better convey our customer offering, we are now unifying all of the brands within the group into one single brand – Getinge. This also means that all our products will carry only the Getinge logotype in the future.
The new logo expresses our company’s position as a purposeful, forward-thinking brand in the medtech industry. It consists of a wordmark and a symbol.The symbol is inspired by the star of life, a globally recognized symbol for medical personnel and emergency rescue. Its multiple parts also represent our numerous areas of competence in the company, coming together to help save and improve people’s lives. Together with the modern word mark, it captures the human-centric spirit of our new brand.
Some of the brands acquired over the years, such as Maquet and Atrium, will be used as product family names together with the common Getinge logotype.
"Products will come and go and technologies change over time, but the renewed brand will continue to carry the company’s legacy into a successful future”, says Kornelia Rasmussen, Executive Vice President Communications and Brand Management.